Marketing Strategy│Sponsorships│Digital Products│Partner Relationship Management│Agile Methodology│Team Leadership & Influence│Effective Written & Verbal Communication│Data-Driven Decisions│Creative Ideation│Multimedia Content Marketing Programs
Marketing Strategy│Sponsorships│Digital Products│Partner Relationship Management│Agile Methodology│Team Leadership & Influence│Effective Written & Verbal Communication│Data-Driven Decisions│Creative Ideation│Multimedia Content Marketing Programs
Summary:
Work Experience | Overview:
2024-Present, Senior Marketing Manager for Insights & Strategy at RVO Health.
2023-2024, Social Media & Influencer Marketing Lead at Wellos.
2022-2023, Marketing Manager for Influencer Marketing Strategy & Social Media Sponsorships at Healthline Media.
2020-2022, Associate Marketing Manager for Influencer Content & Strategic Partnerships at Healthline Media.
2019-2020, Research Assistant with Eli Lilly & the UNC Center for the Business of Health (Contract).
2018-2019, Business Development Intern at Good Bowls LLC.
2018-2019, External Communications & Social Media Manager at Good Bowls LLC (Freelance).
2018-2019, Research Assistant at the Center for Health Promotion and Disease Prevention.
2016–2019, Fitness Instructor at UNC Recreation Center.
Other experience includes: 5+ years in the hospitality and service industry, 3+ years in child care and summer camp work, and 2+ years as a Resident Advisor.
Publications:
Markus Saba, Kati Schy, and Daniella Kapural. 2020. Assessing the impact of high deductible health plans on people with diabetes. Health Management, Policy and Innovation (HMPI.org), volume 5, Issue 2, June 2020.
Awards and Grants:
Healthline Media: Silver Award, Telly Awards, Fresh Food Fast Video Series for Best Foods & Beverage Series.
Healthline Media: Finalist, Digiday, TRANSFORM: Future of Health for Best Editorial Package.
UNC-Chapel Hill: Honors Carolina Student (Top 10% of each incoming class) & Dean’s List (5 semesters).
Kenan Flagler Business School: 3rd Place (Early Stage Non-Social Venture category) at the Carolina Challenge Pitch Party, a premier entrepreneurship event.
Shuford Program: Dreamers-Who-Do Award, awarded to UNC students who are creating waves of positive change within their communities.
Volunteering:
2022-2023, Advocate at the Community Empowerment Fund (Chapel Hill, NC).
2020-2021, Academic Mentor at Road2Hire (Charlotte, NC).
2018-2020, Morale Captain & Fundraiser at Carolina for the Kids (Chapel Hill, NC).
Education:
Bachelor of Science, double major in Psychology & Health Innovation (Interdisciplinary Studies), University of North Carolina at Chapel Hill.
Semester on Exchange, with rigorous coursework spanning statistics, psychology, and Australian culture, University of Sydney.
Led strategy and execution for influencer and multimedia content marketing programs with these clients, among others:
Other brand collaborations:
7+ years of experience within the health industry, spanning health media, pharmaceutical research, public health ventures (Good Bowls LLC), and fitness training. 5+ years of experience in marketing roles focused on influencer marketing strategy (brand growth & sponsorships), social media strategy, omnichannel content marketing programs, and inaugural brand launches on social media.
Other primary skills include: partner relationship management, brand marketing, event planning, audience development, and community engagement. Regular cross-functional collaboration with Product, Performance Marketing, Content Marketing, Social Media, Brand Marketing, PR, and Editorial teams.
Robust understanding of various audiences across demographics and niches, especially in the health, wellness, beauty, chronic condition, and lifestyle spaces. Operates well within ambiguous environments and leans into new challenges with thoughtfulness and enthusiasm. Influential leader and collaborative team player with a growth mindset, entrepreneurial work ethic, and passion for creating.
Relevant Professional Highlights
Recognized as the internal subject matter expert for influencer marketing strategy and branded social content strategy across Healthline Media teams (and Red Ventures’ brands, including Lonely Planet, CNET, Bankrate, etc.)
Supported the productization of 12+ social media and influencer digital products across TikTok, Instagram, Facebook, and Twitter to provide go-to-market social media solutions for pharmaceutical & health/wellness sponsors and drive revenue for the company
Led influencer marketing strategy and execution of 27 brand-growth campaigns and 41 sponsored programs (for CPG brands, mass-market retailers, and pharmaceutical advertisers), producing over 450 content pieces & contributing to $23.8M+ in revenue
3+ years formally mentoring new hires and 2+ years directly managing and supervising a team of 2 direct reports, guiding marketing strategy, coordinating professional development opportunities, and leading task prioritization to advance business priorities
Optimized paid media distribution strategies within tight budget constraints to increase onsite traffic by 2,353.1%, grow social following by 258.94%, and boost brand awareness (organic searches for target content) by 5%
Influencer Content: Examples
Throughout my time working with creators, I’ve managed ~150 individual partnerships from start to finish, producing nearly 500 pieces of total influencer content. Over time, I’ve developed meaningful relationships with many talented creators and an in-depth understanding of diverse content strategies across a wide range of creator niches, including (but not limited to): lifestyle influencers, viral personalities, medical professionals, and chronic condition advocates. I take an intentional approach to elevating a variety of perspectives from creators of all different backgrounds, credentials, identities, niches, and platform sizes. Each piece of content I support is strategically and intentionally created in partnership with the individual creator. Here are just a few examples:
ERIKA TITUS (3.5M)
Skin Care Vertical Launch
DR. NOC (1.4M)
Future of Health Initiative
LAURA GIRARD (110K)
World Kindness Day Giveaways
Start-Up Work: Good Bowls LLC
About: Good Bowls LLC is a North Carolina start-up born out of a research project at the UNC Center for Health Promotion and Disease Prevention, which aims to address pressing public health issues by collaborating with communities, conducting research, and translating findings into policy and practice.
Good Bowls are locally sourced, nutritious frozen meal products designed for sale at two price points: the higher in premium food stores and the lower in convenience stores, particularly in “food deserts.” The Good Bowls’ cost-offset model subsidizes the meals sold in corner stores and promotes better access to healthy, convenient, and affordable meal options, especially for those frequenting corner stores for their usual food essentials. Good Bowls are frozen, SNAP-eligible products that have recipes created by licensed nutritionists (all based on the Mediterranean diet and tailored to the southern palette).
My Involvement: I worked with the founder in a variety of capacities to support the growth of the Good Bowls business, especially in its early phases — whether through leading external communications and email marketing, consulting on business strategy, developing and implementing social media growth strategies, or leading sales demonstrations, I wore many hats in the start-up space.
Get in touch.
If you would like to discuss opportunities, content strategies, leadership philosophies, or just bounce some ideas around, feel free to send me an email — I’d love to chat!